Videos optimised for Facebook (and mobile) viewers Key takeaway: Produce content that speaks to to your audience with an empathetic voice: target their needs and desires, and show that you appreciate them. " tap into a simple truth: People love tasty foods and the kind of foods that remind them of their childhood, comfort food, or food that reminds them of an experience."
Instead, they're simple, no-fuss, top-down instructional videos that viewers actually want to try to cook themselves.įrank Cooper, Buzzfeed's chief marketing officer calls empathy the " ultimate brand-building superpower." In order for a fan to grow to love a brand, that brand has to show that it cares for its fans first. Tasty's videos are nothing like the idealized cooking shows that big television networks produce. There's something extra that draws viewers in - empathy, showing an understanding of what its fans crave. It's not just the subject matter - delicious food - that attracts people to Tasty. Relatable content that appeals to its audience Of course, not every brand will have the resources to pump out videos daily or promote them with high-budget ads, but in this post, I'll show you - by studying Tasty's output on Facebook and quoting the people directly behind Tasty's success - you can take that same ingenious strategy and apply it to your own business, whatever industry you are in. Like Tasty's video setup, the thinking behind its social media strategy is deceptively simple. Viewership per video is staggering: During the last three months, Tasty's Facebook videos have averaged 22.8 million video views in their first 30 days alone.In September 2016, Tasty's main Facebook page was the third-biggest video account on Facebook with nearly 1.7 billion video views.Since launching in 2015, its presence has exploded. Even if you've never liked Tasty, the Buzzfeed-owned food brand on Facebook or any other social channel, chances are you will have been exposed to one of its posts, and be familiar with its output.
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